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Privacy Policy

M&C Saatchi AI Performance

Welcome to M&C Saatchi AI Performance. This Privacy Policy explains how we collect, use, and protect your information when you use our website. We follow Google AdSense, Google Ads, Google Analytics, GDPR, CCPA, and global privacy guidelines.


1. Information We Collect

A) Information You Provide Directly

We may collect the following information:

  • Name
  • Email address
  • Phone number
  • Business information
  • Project details
  • Messages sent through forms or WhatsApp
  • Billing information (processed securely; not stored on our servers)

B) Automatically Collected Information

When you visit our website, we automatically collect:

  • IP address
  • Browser and device type
  • Pages visited
  • Time spent on site
  • Click behavior
  • Referrer URLs
  • Cookies and advertising identifiers

This data is collected through Google Analytics, Google Ads, and similar tools.


2. How We Collect Information

We collect information through:

  • Contact forms
  • Email communication
  • Cookies
  • Analytics and tracking tools
  • Google Ads and Meta Ads
  • CRM tools
  • Payment gateways

3. Why We Use Your Information

We use your information to:

  • Provide digital marketing services
  • Send proposals, offers, and communication
  • Improve website experience
  • Run advertisements and remarketing campaigns
  • Measure marketing performance
  • Ensure website security
  • Comply with legal requirements

We do not sell personal information.


4. Cookies and Tracking Technologies

Types of Cookies We Use

  • Essential cookies for website operations
  • Analytics cookies (Google Analytics, Hotjar)
  • Advertising cookies (Google Ads, DoubleClick, Meta Ads)

Google AdSense Cookie Usage

Google may use advertising cookies, including the DoubleClick cookie, to:

  • Show personalized ads
  • Limit ad frequency
  • Improve ad relevance
  • Prevent fraud

Users may opt out at: https://www.google.com/settings/ads


5. Advertising and Remarketing

Platforms We Use

  • Google Ads
  • YouTube Ads
  • Meta (Facebook/Instagram) Ads
  • LinkedIn Ads
  • Google Tag Manager

How Remarketing Works

You may see our ads on other websites after visiting our site. This is done using cookies that track visits.

Opt-Out Options

Users may opt out using:

  • Google Ads Settings
  • Facebook Ad Preferences
  • Your browser’s privacy settings

6. Third-Party Services We Use

Analytics and Tracking

  • Google Analytics
  • Google Tag Manager
  • Hotjar

Advertising and CRM

  • Google Ads
  • Meta Ads
  • Mailchimp
  • HubSpot

Payment Gateways

  • Razorpay
  • Stripe
  • PayPal

These services follow strict privacy and data protection policies.


7. Data Protection and Security

We use:

  • SSL encryption
  • Secure servers
  • Firewalls
  • Restricted access
  • Encrypted communication

While we take strong security measures, no method is 100% secure.


8. Data Retention Policy

  • Contact form data: 1 to 3 years
  • Client project data: 5 to 7 years
  • Analytics data: as per GA4 settings
  • Financial data: as required by law

9. Your Rights (GDPR, CCPA, International Laws)

You may request:

  • Access to your personal data
  • Correction of inaccurate data
  • Deletion of your data
  • Restriction of processing
  • A copy of your data (data portability)
  • Opt-out of marketing communication
  • Withdrawal of cookie consent

To exercise these rights, contact:
Email: mcsaatchiai@gmail.com


10. Children’s Privacy

We do not knowingly collect information from individuals under 16. If you believe a minor submitted data, contact us and we will delete it.


11. International Data Transfers

Your data may be processed outside India. We use approved safeguards such as Standard Contractual Clauses (SCCs) to protect data transferred internationally.


12. External Links

Our website may contain links to external websites. We are not responsible for their privacy practices. Please review their privacy policies separately.


13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be posted on this page with a new Effective Date.


14. Contact Information

For any questions or concerns regarding this Privacy Policy, contact:

M&C Saatchi AI Performance
Email: mcsaatchiai@gmail.com
Phone: +91 83023 66959
Website: M&C Saatchi